Art Direction: Kathryn Giarraffa & Taylor Stone
School Project at FIT
Drink NotHangover as your first drink of the night and make sure you start your evening with a good decision.
The Ask
Help NotCo launch NotHangover, a new probiotic shot. Targeting Students/Young Professionals/Young People at heart who want to go and have a great night out, but know that they have to work or study the following day.
The Solution
Tell us your favorite hangover stories while continuing to party on.
Case Study
Packaging
The product will be available in 3 different flavors: Headache Shield, Stayed in Vegas, and Back from the Dead. Each flavor pertains to a different city, Vegas, New York, and L.A.
Out Of Home
Wild postings will be posted in each of the cities: Vegas, New York AND L.A.
They will posted outside of bars to gain traction from the right audience.
Photoshoot Art Direction: Kathryn Giarraffa & Taylor Stone
Photoshoot Photography: Rachel Robinson
New York
Vegas
L.A.
