
Art Direction: Kathryn Giarraffa
School Project At FIT
For years Universal Music has put on an event once a year for their employees. Unfortunately, promotion relying on just venue visuals didn't produce much excitement. So, how can we get the employees excited about this year's event? How, by putting the spotlight on them.
Introducing Universal Music: Behind The Tunes 2024. An event in London that brings together Universal employees to celebrate the performances of Universal’s remarkable artists and for the first time see themselves on the stage.



























